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Digital Strategy

The results are better when the approach makes use of all available digital channels. Integrated marketing, in which many marketing channels are united to work towards a single purpose, is a specialty of ours at Marktonix Middle East - Performance Marketing and Technology Services Agency. Our team of specialists develops complete digital strategy using data-driven research and the main channels to assist you in achieving your business goals.

Using a flexible and innovative strategy, we make sure that our plan fits into the bigger picture and has an impact that can be measured.

Market Study & Research

Market research is the first stage in any worthwhile strategy.

Using the most advanced forecasting techniques offered by our business partners, we assess the demand for and awareness of your brand. This study helps us create a comprehensive approach that is optimal for your business or brand.

Marketing Audits

Marketing audits are conducted and the results compared to the available data in order to better understand the current performance and potential. We can build the best strategy to achieve the objectives of your company by having a better understanding of the present situation thanks to the marketing audit. This entails analyzing the conversion statistics to determine the best-performing channels and structuring the strategy appropriately in order to guarantee the highest Return on Investment.

Competitor Analysis

Understanding where you are in the market right now is essential. This can be achieved by carefully examining the accomplishments of your competitors. Instead of precisely replicating their website, the main objective is to evaluate what is working and create a superior strategy that is consistent with your organization.

Building Audience

If your business is still doing well on entry-level effective channels like Google Search and Shopping as well as successful display channels like remarketing and retargeting, it’s time to think about a more all-encompassing client attraction plan. This method is referred to as “audience expansion.” We have a number of tools at our disposal to accomplish this and if possible, we link channels utilizing a campaign or goal strategy.


We’ll show you what you can do both within and outside of your budget while connecting our recommendations to the accomplishment of particular KPIs or broad company goals. The tailored measurement and reporting we offer enables real-time tracking and reporting on all of our campaigns.

Marketing Channel Expansion

Additional success channels should be considered in addition to audience growth and brand activation. In the same vein, brand-new marketing opportunities emerge every year, particularly on social media platforms. We make a concerted effort to lead the way in each new media that has the potential to be useful to our clients.


Frequently asked question (FAQ)
pages to find answers.

A company's plan for utilizing digital technologies to achieve its goals is called a digital strategy. It comprises determining on the most effective ways to use digital technologies to achieve those objectives after taking into account the organization's goals and target audience.

A digital strategy may encompass website design and development, social media marketing, email marketing, search engine optimization (SEO), content marketing, and other activities. Considering the organization's total digital presence, including how stakeholders and customers perceive it and how it compares to competitors, may also be necessary.

Because it requires a thorough understanding of the organization's goals, target market, and available digital platforms, developing a digital strategy can be difficult. Organizations must regularly assess and adapt their digital strategies to ensure that they are up to date with new technologies and trends and successfully addressing the needs of the business and its clients.

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