In 2017, TikTok was developed following the $800 million acquisition of Musical.ly's online karaoke platform by its parent firm, Bytedance, and the merger of Musical.ly with Douyin, a competitor. Since 2018, the newest app has overtaken Instagram and Snapchat to rank as the fourth most downloaded app globally.
The software allows users to execute hilarious sketches that run up to 15 seconds or produce videos that sync. Users can add music and visual effects from an Augmented Reality (AR) filter library to their videos before sharing them because of the platform's creative and fun strategy. Given the vast number of viewers that make up a certain market niche, it is now time for digital agencies and companies to begin using the potential of TikTok Ads and influencer marketing.