Web Analytics
Analyzing data acquired from digital assets on a quantitative and qualitative level is crucial for every organization to properly make decisions. To track and gather data, a variety of web analytics technologies can be utilized, such as Google Analytics, Tag Manager, numerous e-commerce analytics platforms and third-party social media data analytics. The gathered data should be examined using industry benchmarks in order to draw conclusions from it. These data-driven insights are combined by our web analytics specialists, who work for a web and data analytics organization to help you make decisions for your business or brand. Marktonix Middle East professionals perform an assessment of your present analytics and metrics measurement systems to confirm their accuracy and where necessary to improve efficiency.
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Analytics: Tracking and Measurement
FAQ
Frequently asked question (FAQ)
pages to find answers.
Web analytics is the process of acquiring, analyzing, and reporting statistics on the traffic and usage patterns of a website. Using web analytics software, businesses may keep track of the number of visitors to their website, where they came from, how long they remained, and what they did while there. This information can be used to understand how users interact with the website and identify areas that could use improvement.
Web analytics solutions can offer a lot of statistics about website visitors, including information about The number of visitors to the site: Both the overall number of visits and the number of distinct visitors (individuals) are included in this. The source of traffic: The source of visitors can be tracked by web analytics tools, including search engines, social media platforms, and referrals from other websites. User behavior: Tools for web analytics can track user activity on a website, including the pages they visit, how long they remain there, and what they do (like submit a form or make a purchase). Conversion rates: Web analytics tools can be used to track the percentage of website visitors that complete a specified action, such as completing a purchase or filling out a form. Businesses want web analytics because it shows them where their website may be improved and how customers utilize it. By analyzing this information, businesses may modify their websites and marketing plans to better meet the requirements and preferences of their target market.
Analyzing data acquired from digital assets on a quantitative and qualitative level is crucial for every organization to properly make decisions. To track and gather data, a variety of web analytics technologies can be utilized such as Google Analytics, Tag Manager, numerous e-commerce analytics platforms and third-party social media data analytics. The gathered data should be examined using industry benchmarks in order to draw conclusions from it. These data-driven insights are combined by our web analytics specialists who work for a web and data analytics organization to help you make decisions for your business or brand. Marktonix Middle East professionals perform an assessment of your present analytics and metrics measurement systems to confirm their accuracy and where necessary to improve efficiency.
In web analytics, the conversion rate is the proportion of website visitors who complete a desired action. Conversions might include everything from making a purchase to filling out a form to signing up for a newsletter. The conversion rate is obtained by dividing the total number of visitors by the number of conversions, and it is then reported as a percentage. For instance, if a website had 100 monthly visits and 10 of them made a purchase, the conversion rate would be 10%.