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Web Analytics

Analyzing data acquired from digital assets on a quantitative and qualitative level is crucial for every organization to properly make decisions. To track and gather data, a variety of web analytics technologies can be utilized, such as Google Analytics, Tag Manager, numerous e-commerce analytics platforms and third-party social media data analytics. The gathered data should be examined using industry benchmarks in order to draw conclusions from it.

These data-driven insights are combined by our web analytics specialists, who work for a web and data analytics organization to help you make decisions for your business or brand.

Marktonix Middle East professionals perform an assessment of your present analytics and metrics measurement systems to confirm their accuracy and where necessary to improve efficiency.

ANALYTICS AUDIT & CONSULTATION

  • Marktonix Middle East professionals assess your current analytics and metrics measuring tools to ensure their thoroughness and where necessary to improve efficiency.

DATA VISUALIZATION

  • In order to visually represent the data generated by running campaigns, past and present sales etc.

A/B TESTING

  • We do A/B Testing based on the data gathered and examined utilizing data analytics.

SOCIAL MEDIA ANALYSIS

  • Social media must be used for marketing and the information gained from these platforms is crucial.

TRACKING

  • Our analytics team can provide unique tracking solutions.

REPORTING

  • We thoroughly examine the web and contrast the information.

Analytics Audit & Consultation

Experts from Marktonix Middle East – Performance Marketing and Technology Services Agency perform an assessment of your present analytics and metrics measurement tools to make sure they are complete and to make any necessary efficiency improvements. Through an audit, we can evaluate whether the data generated has been correctly analyzed and can then make appropriate recommendations.

Data Visualization

For the data produced from past sales and current sales, ongoing promotions etc. We design graphical visualizations to make the information accessible and easy to understand. You may see trends and patterns and use that information to inform your decisions.

Marktonix Middle East increases ROI by enhancing sales effectiveness through data visualization.

A/B Testing

We do A/B Testing based on the data gathered and examined using data analytics. We test many website layouts to see which one is most effective for your business. Utilizing data-driven insights, we aim to offer the best solution to your issue, hence boosting the efficiency of your company.

Social Media Analysis

Social media must be used for marketing and the information found on these sites is crucial. The social media management professionals at Marktonix Middle East gather and analyze data on user behavior on social media and utilize it to enhance ongoing and upcoming marketing initiatives.

Tracking

Our analytics team can create customized tracking solutions ranging from simple event tracking to the complicated buyer’s journey to track user behavior on websites and sponsored ads. This enables businesses to alter their marketing plans as necessary for better and more effective outcomes.

Reporting

We conduct a complete web analysis and compare the data to your organizational goals to make sure your goals are effectively reached. Decision-making for upcoming campaigns and overall business growth is aided by the data gathered.

Analytics: Tracking and Measurement

Analytics is the process of turning user behavior into meaningful data. We use a range of tracking techniques to analyze the buyer’s journey and precisely comprehend audience behavior. As a performance marketing company, we employ a range of tracking techniques to examine the buyer’s journey and precisely comprehend the audience’s behavior. As a performance marketing firm, we understand the importance of data. We can grow our campaigns for the best return on investment with accurate and usable data.

FAQ

Frequently asked question (FAQ)
pages to find answers.

Web analytics is the process of acquiring, analyzing, and reporting statistics on the traffic and usage patterns of a website. Using web analytics software, businesses may keep track of the number of visitors to their website, where they came from, how long they remained, and what they did while there. This information can be used to understand how users interact with the website and identify areas that could use improvement.

Web analytics solutions can offer a lot of statistics about website visitors, including information about

The number of visitors to the site: Both the overall number of visits and the number of distinct visitors (individuals) are included in this.

The source of traffic: The source of visitors can be tracked by web analytics tools, including search engines, social media platforms, and referrals from other websites.

User behavior: Tools for web analytics can track user activity on a website, including the pages they visit, how long they remain there, and what they do (like submit a form or make a purchase).

Conversion rates: Web analytics tools can be used to track the percentage of website visitors that complete a specified action, such as completing a purchase or filling out a form.

Businesses want web analytics because it shows them where their website may be improved and how customers utilize it. By analyzing this information, businesses may modify their websites and marketing plans to better meet the requirements and preferences of their target market.

Analyzing data acquired from digital assets on a quantitative and qualitative level is crucial for every organization to properly make decisions. To track and gather data, a variety of web analytics technologies can be utilized such as Google Analytics, Tag Manager, numerous e-commerce analytics platforms and third-party social media data analytics. The gathered data should be examined using industry benchmarks in order to draw conclusions from it.

These data-driven insights are combined by our web analytics specialists who work for a web and data analytics organization to help you make decisions for your business or brand.

Marktonix Middle East professionals perform an assessment of your present analytics and metrics measurement systems to confirm their accuracy and where necessary to improve efficiency.

In web analytics, the conversion rate is the proportion of website visitors who complete a desired action. Conversions might include everything from making a purchase to filling out a form to signing up for a newsletter. The conversion rate is obtained by dividing the total number of visitors by the number of conversions, and it is then reported as a percentage. For instance, if a website had 100 monthly visits and 10 of them made a purchase, the conversion rate would be 10%.

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Want to scale up your marketing campaigns with data-driven insights?

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Marktonix Middle East is a comprehensive Performance Marketing and Technology Services agency that seeks to provide real value in everything we do and is inspired by the true “Digital Partner” approach for our clients.

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